Small to medium businesses that employee professional salespeople are my target. Anyone that needs to keep track of their clients and prospects are in my target audience. This will include men and women. The average age user is probably 30-40. These are almost always going to be busy people, salespeople, perhaps even business owners that go to SalesMagic to keep track of their clients, notes about their clients and other related customer information. I would NOT believe any of my clients would be kids or over the age of 55. I am looking to catch the eye of the business crowd with a clean professional look, but interesting and unique enough to break the monotony most "corporate" users are used to using in Windows programs.
SalesMagic - creators of iMap | from Advanced Business Concepts
I am a sales professional by day, iPad developer by night. I have successfully created an app.. iMap for both the iPad and iPhone. I am very passionate about sales and helping other salespeople like myself benefit from this new app I am creating. I believe that design can make or break an application. There have been many great apps that were simple concepts made popular by great designers. I am looking for an innovative look, feel and usability that is professional, yet enjoyable to work with. Salespeople are very busy people. I think the traditional bland interfaces of poor designs make using "business applications" boring. Apple has changed that with the iPad. Many great designs with thought put into usability and color really make apps shine. I want users of SalesMagic (my new app) to LOVE the look of the interface, but not find that it gets in the way. Users of SalesMagic will use the app on an iPad every day so the interface needs to be visually appealing and colorful. Professional is a must but needn't be stodgy.