drichter got their new banner ad by running a design contest:
Animated banner ad to make our video pop
Check out drichter's Banner ad contest…
SaaS HR, learning management and payroll software to UK SMEs
What's your vision?
Animated banner ads in the following sizes: • 336 x 280 • 300 x 600 • 300 x 250 Max file size 150KB Other technical requirements see: https://support.google.com/displayspecs/answer/187449?hl=en Essential elements • CIPHR Logo • An image of the lead actress from CIPHR’s video ad • The text: HR software that’s always there when you need it • CTA button – Request a Demo Colours: Refer to branding guidelines for main colours - NB. These don't have to be the only colours used. Typefaces: Fira Sans for headings. Lato for body content Purpose of the campaign: To build CIPHR’s brand awareness among HR professionals and associate the CIPHR brand with HR software. The banner ads won’t be running in isolation. They are part of a wider campaign led by a video ad - see https://youtu.be/McWHMcRdOig for the video The banner ads will only be shown to people who have watched the video ad. The intention of the banner ads is to support the video campaign and jog people's memories of the video.
The number one thing that sets CIPHR apart from our competitors is our appetite and ability to integrate with 3rd party tools. While it's not the main message of the banner ads, if it's possible to allude to connectivity by using a network graphic (see files and main banner image at www.ciphr.com) as part of an animation or background to blocks of colour then that will be helpful. Please use your design judgement if this is going to make it cluttered/too complicated etc. Occasionally we also include images of our HR software to help reinforce the idea that CIPHR provides HR software rather than consultancy services. I expect that including this will be too cluttered in the design but have included an example image in the files in case it's helpful. 2 x images of the actress from the video are attached. Many more are available if you don't think these work.
£159 Platinum package
Every design category has flexible pricing for all budgets. Banner ad starts at £39.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their banner ad.
Designers across the globe delivered design magic.
drichter collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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