banner ad for Localyte

Localyte

Localyte.com is a website that bridges the gab between travel guides around the world and travelers who can benefit from their knowledge.
Similar to a “facebook” for travel guides, users are able to complete personalized profiles of the tours they offer, as well as answer questions for travelers who want to know more about a destination from a local’s perspective.
With over 70,000 members in over 13,000 global destinations it is our goal to appeal to a broad range of travel professionals and prospective travelers.
Localyte is the place to come if you want the local scoop on anywhere in the world.

One cleanly designed ad in 4 sizes. The ad should appeal to people who love to share travel information and want to market themselves as travel guides.

The ad’s # 1 objective = encourage people to sign up for a profile on Localyte so that they can answer questions for travelers interesting in coming to where they live.

Details -

Ad Sizes:
1. Square: 300x300
2. Rectangle: 300x250
3. Skyscraper: 120x600
4. Banner: 468 x 60

Requirements:
- Localyte logo (attached)

Copy (your choice from options below):
- Headline option 1: Be a Tour Guide in Your City
- Headline option 2: Love Traveling to Exotic Places?

Call-to-action button copy (design of button is up to you)
- For Headline option 1: Sign up now
- For Headline option 2: Join us

Creative:
It’s up to you on whether or not to use travel photo images or not. If you do, please use images that are license/ royalty-free as we do not have a budget for image purchase.

As a note - we have found via ads we run on Facebook, that using happy, smiling images of young people who look like they could be travel or tour guides - seem to work the best.

Color palette:
Bright, eye-catching colors

Localyte members live around the world, are 60% male vs 40% female and are young with a median age of 33. Many are employed as tour guides in day-to-day life and use localyte.com as a way to answer travelers’ questions & possibly follow up should the travelers need a guide when visiting that member’s destination. Generally - whether they are employed tour guides or simply residents of a given destination - they are highly energetic and passionate about the place they live plus sharing that place with people who want to really know the insider scoop when traveling.

Thank you!