How Ieuan.nicholls started their banner ad journey
Who are you known as?
What industry do you think your business is most related to?
Cleaning & Maintenance
Tell us a bit about who you are and the people you reach
We are a UK franchising business in the drain repair industry and a market leader. Our customers include large construction companies like http://www.carillionplc.com/ and members of the general public. When one of their drains becomes blocked, we are called out to unblock it and repair it. However this banner is not advertising our services, we are advertising an open day to entrepreneurial business people.
What inspires you and how do you envision the design for your business?
I would like a banner advert that will appear on our own website. It will simply be an advert for an event we are holding and appear at the top of our home page. Visitors will then click on the advert and it will link them to a form that they can then fill in.
Text: I would like the Banner to state “Franchise Recruitment Open Day 29th May 2012 – BOOK your place today”
Target audience: Our target audience for this advert will be potential business owners as the advert will be promoting an open day that sells franchise businesses. Therefore the advert should not look cheap or unprofessional.
Looks: The advert needs to attract attention and at the same time it should look professional.
Branding: Our branding colours are primarily navy blue, secondary green on a white background. For a better understanding of our branding and business please visit http://www.metrorod.co.uk.
We are in the blocked drain industry and deal with pipes being blocked from sewage. Please do not use a sewage related theme for the advert. I feel this might put potential franchisees off joining the industry.
Again we are not advertising our services only the open day.