Completed contest

Flash banner ads for online space game

Jeff Landauer needed a new banner ad design and created a contest on 99designs.

A winner was selected from 36 designs submitted by 18 freelance designers.

36
entries
18
designers
1
winner

How Jeff Landauer started their banner ad journey

Summary

I need two flash banner ads for my game Star Sonata. 728x90 and 160x600. I want some different ideas to run up against my existing banners. I will award multiple winners if there is more than one set that I like so I can run the ads against each other and see which are best.

Company name

What inspires you and how do you envision the design for your business?

I want some flash banners that look cool and grab the viewers attention.  These ads should give an epic feeling since the game is on a very large scale.  These are to drive traffic to my landing page at http://www.starsonata.com/welcome.html?r=d99.

Wants

- Sizes Required: 728x90 and 160x600
- Name of the game: Star Sonata
- Call to action: "Download Now", "Download Here", or "Click to Download"
- Main info text can be one or more of the following:
"Explore the Universe, Conquer it"
"Explore, Trade, Build, Conquer"
"It's Your Universe!"
"Massively Multiplayer Space Game"
- Secondary info text should be one of the following:
"Free Download, Free Trial"
"Play for Free"
- Graphics can be anything from the landing page (http://www.starsonata.com/welcome.html?r=d99), anything from anywhere else on the web site, anything from the game or the image folder from the installed game (feel free to try the game out and see what it looks like -- graphics from the installed game may be particularly useful,) or anything else that's not copyrighted that you would like to use (like pictures from NASA).
Some additional PSD's are here:
http://www.starsonata.com/images/ps…edLogo.psd
http://www.starsonata.com/images/ps…tangle.psd
http://www.starsonata.com/images/ps…r_Pods.psd

- Different versions of the ads that use different combinations of the text would be appreciated, as I can see which text works the best through trial and error.
- Max file size is 50k for each of them.
- In addition, there are these restrictions from Google:
Flash ads
    * File Size: Flash ads must be 50K or smaller in file size.
    * Animation Length: Animated ads are restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point they must remain static. These ads must also comply with the other animation policies.
    * Flash Versions: All Flash ads must be published for Flash Player version 4-8.
    * ActionScript Versions: Actionscript version 1 - 2 is acceptable.
    * ClickTags: All Flash ads should support the clickTAG variable. The clickTAG is the tracking code assigned by Google to an individual ad. It allows Google to register where the ad was displayed when it was clicked and helps advertisers determine the effectiveness of their campaign.
          o On any click, Flash ads should redirect to the URL specified in the clickTAG argument; there should be no other redirection in between.
          o The variable name must be spelled 'clickTAG' (upper-case TAG; no space between click and TAG) and not 'click tag,' 'Click Tag,' or any other form.
          o This is the proper code for the clickTAG parameter:

            on (release) {
            if (clickTAG.substr(0,5) == "http:") {
            getURL(clickTAG, "_blank");
            }
            }
          o Note that is not necessary to specify the destination URL for the ad anywhere in this code; this is taken care of through the usage of clickTAG. Also, depending on the structure of your Flash ad, it may be necessary to prepend "_root." or "_level0." to "clickTAG" above, resulting in "_root.clickTAG" or "_level0.clickTAG". It is strongly recommended to upload the ad into your account and verify that the ad is behaving normally prior to it going live, allowing time for any necessary changes.
    * Tracking Event Constraints: AdWords does not allow the specific tracking of user interactions that don't involve clicks. Tracking parameters that are not allowed include:
          o View-through tracking
          o Key-modifier tracking
          o Mouse location tracking
    * Other Behaviors:The AdWords system reviews the code of all Flash ads as they are uploaded. The following coded behaviors have restrictions on their use:
          o Extra Calls: Your ad code cannot make external server calls for additional Javascript or other functionality. All functionality must be localized to the code itself.
          o Tracking Bypass: You cannot change the behavior of your ad to avoid or eliminate the AdWords redirect URL.
          o Destination Changes: The ad should direct users to a web page with the appropriate destination URL. It should not open the destination URL within the ad IFrame itself.
          o Integrated Audio: Your ad may contain user-initiated audio only.
          o Cursor Behavior: Your ad may affect or change a user's mouse cursor (arrow) only after the user initiates an action.
          o Loading Ad Content: Your ad may load images or another SWF file at runtime. However, your new content must adhere to the current player security model and incorporate the proper settings for your Flash ad to run in our system.
          o Random Numbers: Your ad may not include code that generates or uses random numbers.
          o Other Disruptive Behaviors: Ads may not be designed or coded to circumvent the basic and usual AdWords flow. This includes (but is not limited to) the ad being displayed normally to users, Google registering the impression, and a click directing the user to the destination URL indicated by the advertiser in their AdWords account.

Don't want

- I don't want anything blinking or excessively annoying.

Custom package

US$439

Free features

  • Open contest
  • Fast-tracked

Deliverables

PSD
AI
EPS
PDF
PNG
JPG

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