We provide an information product for soccer parents to help them navigate the college soccer recruiting process with their kids. Most of our families get to play soccer in college and many earn scholarships to do so. The site is branded around Coach Mike Homer as he is the expert.
We target to the Soccer Parents, not their kids. We use a lot of Google Adwords to reach most of the parents. However many of our customers have been coming in from the Google Content Network. Thus people are reading information about soccer on other soccer sites and blogs and seeing our text ad and clicking on it to come to our site. We know that using image ads should increase the click through and likely the conversion thus we want to move from text ads to these target markets to image ads.
Create image ads for each size and dimension allowed by Google and Facebook. Standards for each are located at the following URLs:
In terms of the idea for the image, we were thinking we could have a picture of a female with a soccer ball (could be a college age player or a younger mom.) I found some on istockphoto we liked but looking to the great designers here for some ideas. The soccer girl would be incorporated in an ad that has this type of copy:
Attention Soccer Parents
Discover Insider Secrets to Get A College Soccer Scholarship
Fonts, exact text, placement in the ad are all up to your creativity.
THANKS for helping us help the parents in a sport we love!