IsraelLD.com

IsraelLD.com

IsraelLD.com is an international long distance provider offering cheap long distance calling to Israel from the US, Canada, Australia, and 8 other countries. We offer convenient monthly calling plans and pay as you go calling cards at one low rate to any landline or mobile in Israel.

IsraelLD is a new service from Hometown Telecom. We specialize in low cost, high quality international long distance plans. IsraelLD is designed for Israelis who want to enjoy low rates, no fees, the ability to use their account from multiple phones, and to share their plan with family and friends.

We are targeting Non-Resident Israelis who make international long distance phone calls to Israel. Our customers are typically families looking to stay connected to their relatives in Israel, religious groups, and businesses.

I am attaching some of the banner ads that have worked well for our brands in the past so you can see what we are looking for. We need some fresh looks and messaging to add to our existing creative. Spend some time looking at the site so that you are familiar with our selling points and products.

We are looking for 2 creatives in the following banner sizes: 250x250, 336x280, 728x90, 120x600, 160x600.

Regular old image banners, with a file size of under 49kb.

Take the two creative concepts below and do an initial design for each of them in the 336x280 size. I will give you feedback on what works and what doesn't and if I like what you've turned in, then you can submit designs for the rest of the sizes.

Concept 1: Call Israel for 1¢/minute or have Israel call you for 1¢/minute
One special service we offer is that customers can call Israel for 1¢/minute but they can also place calls from Israel to phones in any of our originating destinations for the same low rate.

Concept 2: A general Call Israel Cheap ad
Appeal to Israeli expats who are missing home and call Israel often. This should be a combination of emotional appeal (use a picture of someone that could be a close family member, girlfriend, friends), and how our pricing and features enable them to call home a lot.

I'm attaching an example of a Concept 2 banner that worked for us in the past (File named IndiaLD_C_336x280), as well as the IsraelLD.com logo.

Both creatives should include our 1c/min and no fees in the ads.