Whether you like it or not, you only have a few seconds to impress prospective clients. A savvy entrepreneur always carries self-promotional material on his person and there are few handier options than a business card.
Business card design should reflect your brand identity and leave a positive lasting impression on the recipient. A cheaply produced business card leaves you dead in the water. After all, if you’re incapable of finding a professional designer for such a simple task, why would any self-respecting business want to form a working relationship with you?
Fortunately, there are a few easy tips you can follow for great business card design including some examples below.
1. Simple = effective
Business cards are typically quite small so you don’t have a huge amount of space to work with. As a result, trying to fill up the space with colours, graphics and text is usually a complete disaster. When you get the minimalist design just right, you have a powerful and effective marketing tool.
Design by An :Designer
This business card design has a clean and modern design. It is an investment company so it must have a professional appearance but this doesn’t mean it has to be plain. The card contains all the relevant information such as the address and the logo and despite the minimalist looking design, the black and white look adds an exclusive appearance. You can clearly see this is a business card of a high-end company.
2. Don’t be dull
Not every business card design needs to look corporate and slick! In fact, the best designs are always ones that correspond with your brand identity. If your brand is all about being playful and jaunty, look for a design that says ‘fun’! When done correctly, a quirky and colourful business card can really hit the mark.
Design by perroverde
Take this business card design for Sweet Trees for example. It grows fruit and nut trees as gifts so its brand likes bright colours as it corresponds to the many colours of nature. The card features trees of various colours against a white background at the front while the contact information section actually has a different background colour each time.
3. Unique formats
Don’t always stick to the standard sizes and just be different without losing your authenticity! Lots of online printers offer many different formats for your business card. But if you really want to be different, find your own individual format that makes sense for your brand.
Design by Rose”
4. Add your company logo
A well designed logo is a great way to not only look more professional, but also to leave an indelible mark in the minds of consumers and potential business partners. A logo is especially useful if you run a solo operation as you still give off that ‘big company’ feel.
Design by khingkhing
This beautifully designed business card for Retrospekt Designs Photography is an excellent example. The company’s butterfly logo works well on different sized backgrounds and looks fantastic when placed on a business card. It offers a personal and friendly design while still ensuring a ‘professional’ look.
5. Include a visual association with your industry
Business card design often looks the same but you can stand out by making your card a statement about what you do. This business card design for Moneygeek is extremely clever. The front features a piggy bank in the company’s green colour scheme while the back contains contact information. It is a wonderfully effective design for a financial services company because it immediately associates the brand with money.
Design by fleabag
What you’ll have noticed from the examples included to date is the readability of the business cards. It’s important that prospective clients don’t have to strain to read your phone number and email address. Your contact information should be written in clear font and a colour that stands out against the background. This doesn’t mean that you cannot experiment with different fonts and typography.
Design by aran&xa
Design by Awesome Designing
Have you ever looked at a business card and found it hard to read or believed it looked cheap? What impression did you form of the company in question? Now think about how clients and customers perceive your business and work on developing an outstanding business card design. As it is a part of your brand identity, make sure it blends in with the rest of your organisation’s designs.