What makes a logo cool? I could give you the Wikipedia definition, but that would be just about the squarest thing ever (next to actually using the word “square”). The truth is, cool logos are indefinable, ineffable. Yet, you know it when you see it.

Any list of cool logos is going to be necessarily subjective, paradoxically both incomplete and overly broad. But I’m a freelance writer, and numbered lists on the internet are how I pay my bills, so we’re doing it anyway.

Some of these logos may not exactly fit your definition of cool. And that’s okay. The most important thing is that they inspire you, challenge you to really think about your brand, and what kind of cool it really is. They’ll set you on a path to creating your neat, spiff, nifty, keen, boss, badass, swell, cool logo.

Independent cool logos

If your brand is about doing things your way, think of how you can show that you’re separate from the crowd. Be defiant to demonstrate independence, or show your stoic attitude to convey a cool detachment.

A silent ninja
Logo design by Arthean
Logo-Design von allyna für Falcon Towers
Logo-Design von HeART für Vistaz
Logo-Design von Mky für Radpaw
Logo-Design von shaka88 für Wolf Biotherapeutics
Logo-Design von Art Astronaut für Defiant Lobster
Logo-Design von ludibes

Confident cool logos

Cool means you’re sure of yourself. Cool people are happy with themselves and what they’re doing. If that’s how you want your customers to feel, a confident, knowing smile goes a long way. Even if you choose a faceless logo, posture and body language get the same message across.

Logo-Design von SHANAshay für The Pink Pinty Society
Logo-Design von csoki für clearvest.io
Logo-Design von Art Astronaut für Life Sucks Lemonade Co.
Logo-Design von Art Astronaut

Unique cool logos

Your business is as unique as you. You make something that’s different, or provide an existing service in an original way. You can create a unique, cool logo the same way. Put images together that don’t normally belong to create unexpected combinations.

Logo-Design von Quita für OnTap Coffee
Logo-Design von Tee™
Dieses einzigartige Design hat zusätzlich noch eine handgemachte Schriftart (siehe unten). Logo-Design von nevergohungry für Traum Kuh
Logo-Design von austinminded

Subtle cool logos

Cool doesn’t announce itself. It simply is. If your brand doesn’t fit with a big, splashy logo, a wordmark or lettermark could be the way to go. An evocative font creates a subtle kind of coolness.

Is your product cool because it’s hand-crafted? Use a hand-written font. Is it sleek and modern? Use a thin, angular font. As long as it fits, you’ll know it’s cool when you see it.

Logo-Design von ludibes
Logo-Design von nnorth
Logo-Design von vinayak hegde
Logo-Design von Piasecki für tripfez
Logo-Design von allyna für Lavanta
Logo-Design von allyna für The Silver Linings Group

Old-school cool logos

Cool has been with us for a long time, and it takes a special kind of cool to last. If your brand calls back to a bygone era, or if you seek a timeless quality, look to the past. This can involve retro fonts or historical art styles.

Retro future robot
Logo design by surfacing™ for Robo Bartending
Logo-Design von PurdyLogo™
Logo-Design von GURU23 für Street Food Guelph
Logo-Design von HeART für Raja Weds Rani
Logo-Design von CHAMBER 5 für Superpower Peanut Butter

Mysterious cool logos

Everyone has a different idea of cool, and a mysterious logo lets your customer project their own version onto your brand. Lean into that with an ambiguous, intriguing wordmark that leaves your business room to pivot or expand without pinning you down.

Everyone has a different idea of cool, and a mysterious logo lets your customer project their own version onto your brand. Lean into that with an ambiguous, intriguing wordmark that leaves your business room to pivot or expand without pinning you down. Logo design by VU design Logo design by Marija… The client used AMA as initials for many years and reversed this to AWA, which in turn suggested Awake as a business name. Designer Ian Douglas created a mark which purposely echoes W and M within the form of a bat. Design by Ian Douglas for Awake The moon in this logo subtly creates a DD lettermark. Logo design by aleT for Danville Digital Logo design by ludibes Logo design by szurikátá Bold cool logos — If you really want to make an impression, try and combine all of the above. A bold design stands out from the crowd (which is cool), hints at a deeper meaning (very cool), and yet still retains unique and ineffable qualities. All of these logos imply a meaning, but they don’t come right out and tell you. The Argo was the ship on which Jason sailed in search of the golden fleece. Here a circle represents the world, and a flat line the littoral of the ocean, on which Jason set out. Logo design by Ian Douglas for Argo A tree-like logo design by Ian Douglas Logo design by nnorth Logo design by RedLogo Logo design by SSJ Blue™ for Central Technology Solutions Logo design by shaka88 for aMa-Architecture, Inc Always consider what your logo looks like over photos, if you plan on using them in marketing materials. Logo design by betiobca The client was looking for a luxurious, high end mark that would relevant to his location in Finland. Designer Ian Douglas created a composite abstract letter form (A) that would also invoke “mountain” for Arctic-Lux Logo design by Minimalissio You, too, can be cool. — Those were 41 logos that I think are cool. But you probably have your own idea of what’s cool, don’t you? It’s as specific and special to you as your business. But you’ll need help to get that unique vision out into the world. Take a look at these great 99designs designers, then start a design contest today!VU design
Logo-Design von Marija…
Der Kunde nutzte viele Jahre AMA als Initialen und kehrte diese dann zu AWA um,wodurch der Unternehmensname „Awake“ entstand. Der Designer Ian Douglas kreierte ein Logo, welches bewusst ein W und ein M in Form einer Fledermaus darstellt. Design von Ian Douglas für Awake
Der Mond in diesem Logo erzeugt auf subtile Art ein DD-Lettermark. Logo-Design von aleT für Danville Digital
Logo-Design von ludibes
Logo-Design von szurikátá

Bold cool logos

If you really want to make an impression, try and combine all of the above. A bold design stands out from the crowd (which is cool), hints at a deeper meaning (very cool), and yet still retains unique and ineffable qualities. All of these logos imply a meaning, but they don’t come right out and tell you.

A wave logo
The Argo was the ship on which Jason sailed in search of the golden fleece. Here a circle represents the world, and a flat line the littoral of the ocean, on which Jason set out. Logo design by Ian Douglas for Argo
Ein baumartiges Logo-Design von Ian Douglas
Logo-Design von nnorth
Logo-Design von RedLogo
Logo-Design von SSJ Blue™ für Central Technology Solutions
Logo-Design von shaka88 für aMa-Architecture, Inc
Bedenke immer, wie dein Logo auf Fotos aussieht, wenn du sie für deine Marketingmaterialien nutzen willst. Logo-Design von betiobca
ieser Kunde wollte ein luxuriöses, erstklassiges Logo, das einen Bezug zu seinem Sitz in Finnland hat. Designer Ian Douglas created a composite abstract letter form (A) that would also invoke “mountain” for Arctic-Lux
Logo-Design von Minimalissio

You, too, can be cool.

Those were 41 logos that I think are cool. But you probably have your own idea of what’s cool, don’t you? It’s as specific and special to you as your business. But you’ll need help to get that unique vision out into the world. Take a look at these great 99designs designers, then start a design contest today!

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