Thehikingphysi5 got their new logo & brand identity pack by running a design contest:
Awesome, unique, Physio logo needed for new business treating hikers.
Check out Thehikingphysi5's Logo & brand identity pack contest…
Medical & Pharmaceutical
New, online, niche Australian Physiotherapy business for hikers. Logo and branding need to be sorted soon. I want to make it as easy as possible for you to know what I have in mind and have a chance of being successful, but please be a little patient with me as I will be with you. Because this is my first contest, I am unable to make it blind. If you are interested in being part of my journey, please read my entire brief and look at the latter logo designs and comments about them as a guide. Do not include anything spikey as it implies danger which does not work for a healthcare brand. The primary target market for the business is injured, unfit, and/or inexperienced female hikers, who want to have less pain, feel more confident, and make their adventures safer, more enjoyable, and successful. Potential clients are most likely to be >40years, but some >25. Males are a smaller target market. Most are likely to be time-poor, see this service as an investment in themselves, and have higher disposable incomes. They want flexibility, support, and individualized care delivered by professionals who understand the specific requirements of walking, hiking, and backpacking.
Other color requirements
I am more interested in greens like the ones in the block rather than others, as they match a lot of the hiking locations and gear I own (see pics below). Aquas, blues, black, gold, silver, neutrals and possibly darker pinks/mauves could also work. Red is the colour of blood and tends to signal danger in healthcare. So, I would prefer to avoid it completely! I want to end up with colours to use in the website, business cards etc and am open to using them as part of "The Hiking Physio" name in the logo. The logo can be monochromatic, a varitey or graduation of one colour in different hues etc. See the colours in my pics. I like the Meikki colours, but would prefer something with a bit more of a reference to hiking/physio.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
Thehikingphysi5 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
My brief was really challenging. I wanted a logo that would encompass both Physiotherapy and hiking in an elegant yet approachable way. The final logo does this beautifully with the brand name initials THP also hidden within it. To be the winning design in a competition with over 700 entries really speaks for itself. However, I want to add that Malathy was very hard-working, patient, and receptive to making as many changes as were necessary to get everything perfect. He kept me updated with progress and completed everything in a timely manner. I really love my new logo, brand package, and brand guide and cannot recommend him highly enough.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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