Our brand identity should be:
Modern - we bring the latest in terms of performance marketing and growth strategies (techniques & tools).
Disruptive - we are not like the traditional consultants, we are agile, we work in sprints, put our hands in the dirt. Our goal is not to stick around but to be good and gone.
Creative - We chose to be Marketers because we love connecting people with emotions and experiences and are fond of beautiful things.
Trustable - our pedigree speaks for our competence (e.g. LinkedIn, Google, Bain, etc.) and we build confidence so our customer can speak freely and we can provide candid feedback in return
Human - we've been in our customer shoes before and dealt with the constant pressure from investors, leadership and your teams. We work hand in hand with them and believe than talent is at the center of everything.
High-end - we are not cheap but we know our expertise is pretty unique. But our prices are fair because they are based on the value we create for our customers (and agreed by them).
Colourful - we are VERY keen on diversity (we are women and men, with very international backgrounds and an open mind ;)