Totally got the brief! Thank you. We love our new design!!!
How FidoFit started their logo & brand identity pack journey
Who are you known as?
FidoFit - Canine Fitness & Training
What’s your company slogan?
Run. Jump. Play.
Tell us a bit about who you are and the people you reach
We offer canine fitness, nutrition and training using canine specific exercise equipment. Our target audience is sport and working dogs, but we also cater to pet dogs and dogs recovering from injury.
What industry do you think your business is most related to?
Animal & Pet
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Oranges: Creativity, adventure and happiness.
Blues: Knowledge, trust, calm and honesty.
Purple: Royalty, Wisdom, Spirituality, Imagination
Green: Fertility, Wealth, Healing, Success, Growth
Let designers make suggestions
We would like to see designs with blue and orange or purple and green/yellow. We would also like to see other colour combinations!
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are looking for a simplistic, contemporary design that conveys fitness for dogs. Although we cater predominantly to sporting dogs we would also like our logo to appeal to pet dog owners; i.e. not be intimidating.
IMPORTANT: "FidoFit" should be the main part of the logo. "Canine Fitness & Training" is the descriptive element of the name. The design should be able to work without the slogan "Run. Jump. Play."
DESIGN KEYWORDS: Bold, sporty, simple, approachable, fun.
DESIGN IDEAS: greyhound, border collie or other "sporty" breeds; fitness symbols with a doggy twist.