Designer really listened to suggestions and what I was looking for.
How Damn Fine Wine started their logo & brand identity pack journey
Who are you known as?
Damn Fine Wine
Tell us a bit about who you are and the people you reach
We only sell Damn Fine Wine!!!
We have a small collection of great wine, which is regularly updated.
We eliminate the overwhelm of choice and just give you what is good.
We also educate our audience about wine.
Our target is 25-35 yr old professionals, who are time poor but want to know more about wine and want to drink great wine.
What industry do you think your business is most related to?
Food & Drink
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our current branding is too posh, refined, clean etc, doesn't differentiate us from any other wine seller see: damnfinewine.com.au
We want to be about attitude, we are a statement like "DAMN!!!"
Kind of like "DAMN Girl you're hot" or "This is DAMN fine wine"
We don't want too much emphasis on the word DAMN but rather our logo to convey that attitude.
Happy to also see designs that use DFW instead of Damn Fine Wine
While we don't want to look anything like vinomofo we do love their branding see: vinomofo.com.au