Eyewear company that sells glasses that make colors you see more vibrant and inspiring. Enhancing color with our glasses is like the difference between listening to music through $5 speakers vs. $1,000 speakers.
Customer: United States, male, middle aged, urban/suburban, mid-high income, working professional, geographically located near coastal metropolitan cities. These are successful white-collar professionals: lawyers, doctors, accountants, engineers, etc. Who care about "function" AND markers of "quality of life" e.g., travel, craft drinks, live events, hobbies like photography etc. Attracted to subtle markers of quality, rather than flashiness e.g., wood rather than plastic, high thread count fabric, etc. Clean design sensibility.
We envision our marketing materials to have mid-aged male models in colorful travel destinations like Cano Cristales, Iceland, Kawachi Fuji, Yellowstone's Morning Glory Pool, Cinque Terre in Italy, etc.
Our overall design inspirations are Apple and Tesla. We consider ourselves a tech company with a fashion product ... and feel that Apple and Tesla straddle those two worlds very well.
Alot of how we sell eyewear from tech perspective will be like Revo and Smith Optics.
Our inspirations for fashion glasses frames are Oliver Peoples, David Kind, Smith Optics, JINS, Moscot.