I liked the creativity yet simplicity of the design. Plain worked diligently to satisfy our needs! Pleased and happy with the outcome!
How marniee started their logo & brand identity pack journey
Who are you known as?
Under New Mgmt
Tell us a bit about who you are and the people you reach
I represent screenwriters and filmmakers as a talent manager. I work with them to develop their scripts, negotiate their deals and get them in to production. Target audience is the wider film and television industry--producers, execs, commissioners--as well as potential new clients.
What industry do you think your business is most related to?
Entertainment & The Arts
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I like the font. Elegant but also a little quirky. Don't like the multi-colour aspect.
I like that this design really pops. I'd be concerned about a black background being less flexible.
Like that this is slightly retro, but I don't like the palette.
Like the concept, but I again worry about a strictly black background and not all print clear.
Really like the bold clarity of this and font variation. I could see it working in reverse (white on black) too.
I like that the vertical form of this, but I also like that it's aesthetically playful--elegant but not too serious
Like the bold look and feel of this, though image a bit on the nose
I like the font here and the verticality of it
I spent over 8 years at a larger agency, and I am taking the leap to set up a new company in London that reflects the different way I see the television and film business evolving. I grew up in NY and have been in the UK for the past 15 years. I'm looking for something sophisticated and cool, but also subtly playful to match my personality. I have, of course, made a point of calling my new company Under New Mgmt after a long stint with more conservative, suit-wearing bosses. The new company is about supporting unique and individual voices and offering a bespoke approach to talent. It's still about being super professional but not being afraid of doing things differently.
The top priority is for logo images to use in a press release and email footer. I acknowledge that the name is a little long, and there isn't an obvious abbreviation or short form other than UNM, which I haven't really considered using, but I might be persuaded if it's presented in a really cool way. In terms of colour, I don't want tons of colour, but the right pop of a contrasting tone would be welcomed.