joelGc got their new logo & brand identity pack by running a design contest:
Design exciting logo & branding for toy deals company: toydip.com
Check out joelGc's Logo & brand identity pack contest…
What we do: we offer a narrow range (50-100) branded kids’ toys (e.g. Barbie, Hotwheels, Nerf) at deeply discounted low prices to consumers (£10-40 per item, with at least 50% off RRP discount). Our target market: adults aged 25-50 who want to snatch a “deal” when buying toys for their kids or others. They value brands (Mattel, Habsro) but would rather buy a deal than pay full price for the very latest toy and they are impulse buyers tempted by low prices rather than having a very specific toy in mind. It's fun to get a great deal! How are we different: we offer deep discounts/deals on a narrow range of items (think: T.K. Maxx or Groupon for Toys)
I’m interested in combination logos. We want to convey a rapid excitement of a lucky dip / deal / big win, (when snatching a deal) which is a sudden jolt / spark of joy… it is a wow moment! Brand personality: we want a brand look that is clean, fun, playful, bright, vibrant, positive, irreverent, informal! Colours: Bright colours, perhaps limited to 3. I'm open to ideas but like bold pink & blue, something distinctive! Some ideas: o I’d like to capture the “dip” element of the brand explicitly and the excitement of a “deal”! o Could this be a panda or kid or bear or something with their arm swooping into a bag or treasure chest or pond? (like they are dipping in for the deal!)? This would more closely link it to the concept of dipping and the graphic would connect more to the wording of the brand - Typography: o Like thick, bold, modern font o We want to make the typography so that even when it is shown without the graphic/pictoral element of the logo, it is distinctive and shows what we do Especially the “dip” part of the logo, perhaps we could play around with a few different ways to make the dip part distinctive - Could we make the dot above the “ i“ slightly bigger than it normally would be (but a regular circle)? - Perhaps we could also play around with the structure of the wording, we could, for example, have “dip” directly underneath “toy” as a different version vs. alongside toy? For the brand guidelines, can you make sure the typography is available in Shopify (as we can only select what fonts / themes are available within it!)
£758 Silver package
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at £469.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
joelGc collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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