HomeProver provides projects to home improvement contractors. We help home repair and remodeling professionals stay busy and make money.
Logo Style: minimalistic, elegant, trustworthy, successful, profitable, should explain our business, should appeal to both men and women, premium brand (not a common brand)
Deliverables: The logo (vector format, Adobe Illustrator CC 2017) for HomeProver should be presentable as a rectangle (print, website) and square (for social media, print) with or without the logo mark integrated. The logo should be no more than 2 or colors. There should be a black version of the logo as well. The business card deliverable must have dimensions of 3.5” by 2” and include space for the person’s photo, person’s name, business logo, office address, office phone, mobile phone, website, and email address.
Competition: HomeProver’s competition includes web services such as HomeAdvisor.com, Contractors.com, CraftJack.com, AngiesList.com, Porch.com, etc.
Logo Use: website, print, stationary, trade show booth
What NOT to do: don’t make a noisy logo with too many design elements, keep it simple
1) Be careful using bright or scary colors, red sounds good for "emergency repairs" but then imagine red throughout our website too, that would be too noisy and possibly signal danger to Home Owners and Contractors. We do NOT want to erode trust.
2) Use two colors.
3) Home and Prover: ensure a distinction between these two words either with colors or other design elements.
4) Multiple Design Elements: do not use too many icons or other design elements, the image and word mark will just be too noisy
5) Home Improvement: if you show the logo to a 10 yr. old or 60 yr. old person, they should have a good idea about the company
6) You should NOT need to explain the logo to me or anyone else, keep it simple and effective, your message will easily be communicated
7) Brand Promise: "Connect Contractors and Home Owners" - Does your logo concept reflect what we promise Home Owners and Contractors? This is necessary (not optional).
8) Abstract logos may look beautiful, but the make it difficult to communicate to our customers. Please do NOT use abstract images or word art.