We operate in the Ivory Coast, a french speaking country in west Africa, in the business of events organisation and activation. The company exists since 2011.
There are tens of agencies like us other here. We are growing significantly since 3 years.
We need a new logo as we are about to create a group, that will be present in 2 other countries in west Africa (Senegal and Cameroon). We intend to develop a website and Facebook page, and we target more important clients so we’d like to have our logo redesigned, or (if needed), changed, and our brand identity created.
The new name of the agency will be ARKHANGEL GROUP. And we will have the same logo declined into ARKHANGEL Senegal, ARKHANGEL Cameroon, etc.
The name Arkhangel comes from the greek ἀρχάγγελος = arkhangelos, composed of « arkh(èin) » for command, or to command, or beginning, and « angelos », which means messenger. As event organizers, we consider ourselves as messengers of our clients. And we are the best messengers among our competitors.
I’ve designed our actual logo myself (please find it attached). We wanted something totally different from the logos we can find on the internet for companies called archangel; indeed we do not want wings, swords, and stuff of the like. Rather, we were oriented by the representations of archangel michael, and gardian angels. Indeed, on the 2 other pictures attached, you can see a face of the archangel that conveys serenity; and a gardian angel represented with a star atop the head. These two ideas led us to the logo we have. We would love to keep the idea of a face with a star above, and we really like the actual logo as it is different.
But we are not yet fully satisfied, for the reasons below:
The outlines of the drawing make it difficult to suits on all medium (especially the star); especially when shrinked
We dont think the logo + the naming is well balanced
We need a logo that is simple, yet very attractive and aesthetically pleasing, so that our clients (both companies and the general public) would love to wear or keep it (when printed on caps, t shirts, mugs, etc.). And which is still visible when used on billboards, next to much larger pictures, or when reduced in size.
As as said before, we really do love the face with the star, and would like to keep it. But, if there are better ideas, we will buy into. And, if you the professionals consider our logo must stay as it is, or just needs a makeover, please let us know!
we are open to abstract representations (both for the face + star, and for other ideas).
Feel free to propose other colors.