UPDATE 1: I love good fonts. For me, the "doggso" is just as important as a drawn. Do not submit designs with a basic font for the doggso text!
UPDATE 2: doggso is an online platform for dog schools, it is a business-to-business model. For a dog, big or small, taking into use doggso affects everything and everyone . That is why the logo has to also have some gravitas and inspire trust and reliability.
UPDATE 3: The expectation is to provide also the visual identity " color palette". The current color from doggso.com is just temporary. A strong and well thought color palette is gonna make a winning impression.
I would prefer an ilustrative/drawing logo that has "doggso" as an optional component depending on the context.
A logo that has the "doggso" text already incorporated in it can only be acceptable if it is square/circle - as the logo has to be versatile. I like designs that are airy and simple but clever, preferably fun. Simple as in sophistication and intelligence distilled, not as in Arial text in gradient color with a dog tail. I like minimalism, white backgrounds and illustrations, however I can appreciate all styles of designs and in the past, good designs definitely convinced me to strayed away from my "safe" choices. As a last note: dogs are joyous, fun creatures. I want the logo and the visual identity to embody that emotion.