Vision: Together we create a lifestyle brand for intensive enjoyment and supreme quality in the luxury food segment. But we want to give people more than just good products: we want people to feel free and to enjoy life, by being open to the world, by travelling and by experiencing new exciting things. Just being honest to oneself, and living life unbound.
What we do:
- Coffee roasting, tea trading and later chocolate production experiance - brand, High quality products, communication of knowledge regarding our products, later: Café, Shop,
--> online shop and distribution to gastronomy
We roast high quality coffee/chocolate, and sell the best teas for consumers as well as for gastronomy.
What we stand for: Lifestyle, Fairness, Honesty, Origin, Naturally, Openness, Passion
We want to convey, that what we sell are natural products, but like wine they embody passion and pleasure.
The brand should not just be product focused, it's more important to communicate specific feeling and values. Therefore it should be a lifestyle product. As a role model we so far took "innocent", "true fruits" or "my muesli" - but we gonna make it better;-)
Younger people, studied but already working, open for new tastes (enjoying wine tastings as well), living an open life style (eg. travelers)
The product coffee:
Product brand: brew-up*
Slogans for product brand: brew-up your life/day (coffee), leaf-up your life/day (tea), choc-up your life/day (chocolate), oh my brew
Flavours: choc'n brew - blend , fruity beauty - blend , go nuts - blend, peachy keen - Ethipia, merry blueberry - Kenya, plum crazy - Panama, nutty butty - Brazil
--> give the flavours a colour code
the domain could be living-life-unbound.com
So focus on this slogan and MAYBE bring it into the logo.