We dramatically prefer logos that are a wordmark, instead of a separate logo and icon. At the same time, the wordmark should have a 'shorthand' version that's easily recognizeable, but simplified down to a favicon level.
Our name, Checkraise, is a poker term, for when someone "checks", and then "raises" when the opponent checks back. https://en.wikipedia.org/wiki/Check-raise
We're totally open to way out there ideas, along with riffs on the name itself, and general poker imagery. Hell, some poker mascot come to mind? Give it a whirl. We're going to give tons of feedback, and as much guidance as possible.
Examples of logos, styles we like:
- Tinder: http://vectorlogo4u.com/wp-content/…VECTOR.png
This is a great example of the ideal wordmark. It's a standalone logo, with the icon integrated in. But, if need be, Tinder can just use the flame as a highly recognizeable symbol.
- Bioshock: https://s-media-cache-ak0.pinimg.co…2aa1b3.jpg
The Art Deco, more illustrated approach is something we're down with. It needs to be something that would go with the below mockups, in the top left hand corner. But, a logo that is a "stamp"? Totally something we're up to try.
- Rockstar Games: http://3.bp.blogspot.com/_5rdBCzlqU…s_logo.png
The simplest kind of logo we can imagine going for - something that's totally on the nose, but distinctive.
What we want to stay away from: just do a google image search for "poker logos".
While we want to be highly, highly recognizeable as being poker related, we want to avoid the "black and red card suits" style. Or how generic Pokerstars is. Really - we're up for a lot, and it'll probably be a more out there approach that jumps out to us. Go crazy.
From a color standpoint, we want to avoid red, since it's so generic, and tightly coupled with PokerStars. Green, black, blue, are all more what we're going for.
Below are a few VERY EARLY mockups. These are incredibly rough, but give you an idea of where we're going.