asha.ardill got their new logo & brand identity pack by running a design contest:
Rebranding of city Interior Decoration business which has moved to an affluent semi rural community
Check out asha.ardill's Logo & brand identity pack contest…
No slogan, no
Art & Design
Colour Consultant, Interior Decorator, Property Styling. Key Style words: sophisticated, colour not limited to choice I made (contrast is good so it doesn't look too soft and girly), some symbolism towards paint colour may be good - no tins of paint I'm not a painter - also it must be balanced either asymmetrical or regular balance - balance, colour, sophistication, gender neutral are all key. Audience; semi rural, affluent, country homes (2 hours south of Sydney). People have holiday houses in the rolling green hills but there is a lot of very modern development for multi million dollar houses , whole new suburbs, very modern. So it's old style country meets modern Sydney slickers escapism. The colours here are rich, natural , the feeling of the town , Berry, is relaxed and it's a foodie town. In a town of only 4000 there are 7 exclusive real estate agents represented. There's a boom in upper end as well as a need for people with older houses to revamp the old places. Colour consultancy will be the core of the business and I need colour to be used in a very sophisticated manner across the board
Other color requirements
I'd like to explore the following colors: Blues: Knowledge, trust, calm and honesty. Aquas: Empathy, compassion, clarity and precision. Dark neutrals: Formality, mystery, exclusivity and luxury.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
asha.ardill collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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