We are a F & B company that serves a popular Singaporean dish - Satay in a cup. Traditionally this dish is served on a plate. Now we want to make it a trendy dish for people to take and go. It's also affordable. We have a new way of serving this dish, new way of cooking and a new way to market this product. This is the evolution of satay.
This company will also be a marketing company to have simple contests and give-aways when people buy our products.
We intend to go BIG BIG BIG and make it a global brand.
Our target audience are those busy professionals who would love a convenient, no mess, easy way to eat while walking, at their computers.
We intend to supply our cups to events etc. The logo must also be flexible to have different types of backgrounds for different occasions.
The logo will be printed on our cups. And the cups will also be decorated accordingly to different occasions etc in the future. There will be two types of cups. One is a clear plastic cup, the other is a white cup, very much like your coffee joint cups. The logo must look good on both those cups.
See the picture of the current satay cup for reference. Do note that when it's the clear cup the satay sauce will make the background brown in colour.
The designer should think about how the logo will look like on the cups. Something like a starbucks cup or