I want a designer to play with the concept of the oxymoron "BIG portion Diet" and come up with a cool logo to represent this.
This diet encourages those on it to consume Large Portions of the right kind of food. The problem with most diets is that they're restrictive and people can't stay on them for any length of time. We feel that with the right food selections, you will "Get Full....Not Fat"!
You might want to play around with the texts used to depict 'Big' (perhaps bigger bubbly fonts) and then the 'diet' (with slimmer texts).
Also, might want to incorporate images of larger portions right into the text. Maybe a big plate of food to serve as the "O" in portion?
Just a thought.
Designer is encouraged to use their own creativity in producing a catchy and cool, colorful representation of the "Big Portion Diet"
Thanks and good luck to all!