Sae Somang International Foundation
I am the co-founder of Sae Somang International Foundation (Sae Somang is Korean for "New Hope"), a US-based non-governmental organization that aims to help the people of North Korea.
How? North Korea has access points that most Americans don't know about. Namely, the border between China and North Korea is quite porous, and North Korea allows people to enter through China for aid purposes, even with a US passport (although you're closely watched the entire time you're there).
Who? My mother, Lily Yi, is a full-time missionary with a passion for impact in North Korea. For the past 7 years, she has lived in Northeastern China (the border region near North Korea) and has provided aid and charity to North Koreans in several forms (rice, soy milk, coal for heat, fuel for farm tractors, blankets, sanitary napkins, etc.). Most interestingly, her mission work comes in the form of sustainable practices - instead of simply giving the people of North Korea blankets, she has set up a government-sanctioned sewing factory in North Korea that employs North Korean women and produces a needed product. Lily has an extensive network of other like-minded individuals who she works with, and Sae Somang International Foundation is the non-profit vehicle established so that she can give her donors tax deductions.
We have two key activities:
1. Generate funds from donors who are passionate about Sae Somang International Foundation's work
2. Distribute those funds to the people of North Korea in the most impactful manner
Our target audience has the following characteristics:
* Ethnicities: Korean, Korean-American, American, European (these are the primary groups of donors)
* Religion (Christian, typically Protestant) - faith is a big part of the identity of this organization
* Psychographics could include: interest in their "mother country" (many Koreans who live in the US or Europe have an interest in North Korea, as it is a country with a reputation for impoverished inhabitants who are still "brothers and sisters"), desire to share wealth due to the emotional benefit from philanthropy, pride from being a part of an organization that serves a unique place with unique needs (North Korea combines needy people who suffer from starvation with an oppressive political regime that limits the awareness of its people)
* One KEY distinguishing factor is that unlike with most Americans, the written words (in English) will have less of an importance - this must graphically stand on its own, even if it has words
Our message will be used in the following channels:
1. Powerpoint presentations (imagine a logo used on the 1st page of a powerpoint presentation at a church)
Overall structure - I'd like to see a circular logo (one encased in a circle) as well as one that is rectangular or square in shape (doesn't have to be incased in a rectangle or square)
Key visual elements could include things like:
* Words "Sae Somang International Foundation" or "Sae Somang"
* Christian cross
* Hibiscus syriacus (South Korean flower) - graphical version, not actual picture
* Star from North Korean flag
* "Caring" hands
* Graphics of women, children and elderly (could be stick-type figures, could be simple cartoonish faces)
* Blue, red and white (in the colors of both South Korean and North Korean flags)
Best idea we came up with is a circular logo with caring hands on bottom, Christian cross in middle with small circles (representing heads of women, children and elderly) on either side, in the space between hands and cross and a circular-shaped wording above that says "Sae Somang International Foundation." Colors were: hands white outlined in blue, solid red cross, solid blue heads, solid blue writing