The quality of Kolopach's work really stood out amongst the competition. An absolute pleasure to work with!
How gabixa started their button or icon journey
Who are you known as?
What industry do you think your business is most related to?
Medical & Pharmaceutical
Tell us a bit about who you are and the people you reach
we provide lab testing and health products to healthcare practitioners to help people with a variety of neurologically based disorders ranging from fatigue and anxiety to depression and ADHD.
What inspires you and how do you envision the design for your business?
I need an icon that describes the Locus Coeruleus, or LC (literally, "blue spot"), a tiny bundle of neurons in the brain that is an important controller of neurological function. It should, like the old MS Office paper clip, be a friendly, approachable icon that makes it easier for me as a marketer to talk about neurological concepts to healthcare practitioners but also their patients.
Things to think about:
(1) phonetic use of LC = Elsie?
(2) We focus on the LC which is at the top of our top-down approach to better health
(3) The LC is a sort of "fulcrum" that helps balance two opposing parts of our nervous system.