How antipodes started their custom wordpress themes journey
Empowered Wellbeing provides tailored exercise, nutrition and lifestyle programs that enable clients to improve their overall health, fitness and well-being . Our services include:
Outdoor Personal training
CHEK training / core training
Sports specific training
Holistic diet & nutrition coaching
We are a down to earth company that helps people achieve their fitness goals through a blend of exercise, coaching and nutrition advice. We're warm, friendly and authentic. We're the opposite of large corporate sterile gyms and health clubs.
Tell us a bit about who you are and the people you reach
The target demographics are men and women living in the eastern suburbs of Sydney Australia aged between 25-55. Our audience are busy professionals and tradespeople who want to get fitter and healthier and improve their overall well-being.This is a competitive market so we need a great design that will differentiate us from other personal trainers.
The basic objective of the design is to communicate the key service offerings to users, and to get them to find out more by calling or completing a contact form.
The objective of the competition is to come back with designs for 3 templates for the site (home page, category page and article page). All templates should feature a clean, uncluttered design that incorporates a colour scheme that works with the logo. The design should incorporate plenty of white space. The header area should feature the logo and business name aligned to the left and an area for a phone number towards the right.
As the site will use horizontal nav with dropdowns, The design will need to allow enough space for 7 top level nav categories.
Directly beneath the navigation the home page should feature a prominent image above the fold (supplied). Beneath this image should sit an editable headline <h1> tag with accompanying editable copy.
Beneath H1 tag should sit three editable content blocks to promote the key services featuring a text heading <h2>,100-150 words of content about these services and a small image.
The right hand rail should feature a simple contact form (name, phone, e-mail & free text) above the fold on all templates.
The footer of the design should be laid out cleanly and be editable and include:
- An area to include a phone number (bottom right)
- link to Facebook
Optimally The footer content will be editable. The key aesthetics from the home page will be reused on the category & article template