These are direct response banners NOT just branding so of course the desire is for maximum CTR.
The JamPlay logo or small "JamPlay.com" text is required.
These .gifs are going to run on Adroll and Google Display Network. You must be familiar with designing images for these networks. The animation cannot loop or be longer than 30 seconds.
Here are the dimensions for the animated .gifs (File Size Under 45k):
Here's the copy:
1. "Stop Practicing The Old School (Busted) Way"
2. "Start Playing Guitar Like You've Always Wanted"
3. "Discover The Fast & Easy Way To Get Better At Guitar By Practicing LESS"
4. CTA Button: "Download This FREE Report Now!"
I'd like for the text to be animated in. Some kind of attention to the CTA button would be good.
Matching the design cues of the page while maintaining maximum CTR power is important.