Freud's visual image is leaning heavily towards the war-time aesthetics: clear red and black, cardboard, stamps. PR as a profession was created in 20's in order to use propaganda for commercial purposes. We have attached couple of images to illustrate the idea and you can also check http://www.freud.fi
Zipipop, on the other hand, uses playful, colourful images and characters. It started partly as a social software company turning into a social media consulting agency. Also images attached, more in http://www.zipipop.fi.
Now as these two small companies merged we are facing a huge challenge: how to merge these two visually so different worlds - worlds that both companies have strong emotional ties?
We have been playing with the idea of a 'retrofuturistic' look: how the Zipipop playful world would look like if it would have been drawn in 20's using the then futuristic look? Art deco? A bit twisted? Propaganda? The 20's was full of believe in the future - space, aeroplanes, big cities.
There's some links to give an idea of the look:
But that's not the definite answer. The challenge is huge but an interesting as well, we believe.
One would think that it would be best to start with a new logo when two companies are merging but we believe that the visual world is the most important thing and the logo will be easy to create after the world is ready.
That's why we'd like to have an illustration that gives an idea of the new world of the new company - what's the best possible view out there?
With the designer having the best style we most likely continue with everything else - logo, banners, landing pages, presentation graphics.