erin giordano got their new illustration or graphics by running a design contest:
1930s style Billboard Art Piece for The FruitGuys
Check out erin giordano's Illustration or graphics contest…
Food & Drink
The FruitGuys deliver fresh fruit to offices nationwide. We have 5 facilities across the country where we buy directly from small, local farms and deliver to customers in those areas. Our customer is the employer/company who purchases our fruit delivery, our target audience for this piece is the employee who comes to the fruit stand, and selects a piece of fruit. We want the employees to know that their fruit is coming from The FruitGuys, but we don't want to be too aggressive with logos, etc.
What's your vision?
We have created a line of merchandising (fruit racks) to provide a useful display place for our customers and to establish our brand presence in the office kitchens. We have learned that many times the employee has no idea who is supplying their fruit. We need to establish a physical presence so we can build loyalty and brand recognition.We need a piece of art to crown the merchandising units in a "billboard" style header. The FruitGuys branding has roots in the WPA style of the 1930's and this artwork should reflect that. Images that have worked well in the past include mural style paintings of fruit trees with blue skies and a horizon visible. Images that are relevant could include farms, farmers, agriculture, orchards, fields, trees, people at work,etc. The piece will be printed in full color on coated corrugated.
Please note that when displayed, this piece will have a 5.5" x 8" newsletter sitting on top of the upper right hand corner of it. There is a one inch border between the top edge of the newsletter and the top of the header, and a one inch space between the right edge of the newsletter and the right side of the header. Please see the attached document "updated current racks..." for an image of where the newsletter will be placed on top of the artwork. Artwork should be created with this space in mind. We are trying to show a connection between the farms where our fruit comes from and the office where it is used. Think about use of old fashioned farm trucks, city scapes in the distance away from the farm, fruit being delivered to an office, groups of people working together harvesting fruit from trees. All in the style of the 1930s. No modern clothes, etc. We want an illustrated or painted look, but nothing cartoonish. Links to WPA style mural art: www.google.com/search?q=wpa+agriculture&rlz=1CAHPZY_enUS611US611&espv=2&biw=1680&bih=915&source=lnms&tbm=isch&sa=X&ei=OgRVVYHnNIayoQSx9YHYBQ&ved=0CAcQ_AUoAg
Every design category has flexible pricing for all budgets. Illustration or graphics starts at £279.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their illustration or graphics.
Designers across the globe delivered design magic.
erin giordano collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Piere is a superb artist. He produced a wonderful cover for my historical fiction novel, with beautiful internal images in black and white and colour versions. He is meticulous and clearly takes pride in his work. Quick responses and I would highly recommend.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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