Had to work with the direction of the project, but he adapted to the changes that I needed. Thanks.
- april W4
- Corto Maltese
Corto held my hand throughout the process, and was very patient with all my requests. A+
How erin giordano started their illustration or graphics journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
The FruitGuys deliver fresh fruit to offices nationwide. We have 5 facilities across the country where we buy directly from small, local farms and deliver to customers in those areas. Our customer is the employer/company who purchases our fruit delivery, our target audience for this piece is the employee who comes to the fruit stand, and selects a piece of fruit. We want the employees to know that their fruit is coming from The FruitGuys, but we don't want to be too aggressive with logos, etc.
What inspires you and how do you envision the design for your business?
We have created a line of merchandising (fruit racks) to provide a useful display place for our customers and to establish our brand presence in the office kitchens. We have learned that many times the employee has no idea who is supplying their fruit. We need to establish a physical presence so we can build loyalty and brand recognition.We need a piece of art to crown the merchandising units in a "billboard" style header.
The FruitGuys branding has roots in the WPA style of the 1930's and this artwork should reflect that. Images that have worked well in the past include mural style paintings of fruit trees with blue skies and a horizon visible. Images that are relevant could include farms, farmers, agriculture, orchards, fields, trees, people at work,etc. The piece will be printed in full color on coated corrugated.
Please note that when displayed, this piece will have a 5.5" x 8" newsletter sitting on top of the upper right hand corner of it. There is a one inch border between the top edge of the newsletter and the top of the header, and a one inch space between the right edge of the newsletter and the right side of the header. Please see the attached document "updated current racks..." for an image of where the newsletter will be placed on top of the artwork. Artwork should be created with this space in mind.
We are trying to show a connection between the farms where our fruit comes from and the office where it is used. Think about use of old fashioned farm trucks, city scapes in the distance away from the farm, fruit being delivered to an office, groups of people working together harvesting fruit from trees. All in the style of the 1930s. No modern clothes, etc.