tonytaylorhq got their new illustration or graphics by running a design contest:
Taylor Coat of Arms
Check out tonytaylorhq's Illustration or graphics contest…
The is a personal project aimed at businesses, friends and family that are acquainted with my family.
What's your vision?
1. THE BRIEF This is a personal project and my family need a new Coat of Arms to reflect our ethos and core values. The Coat of Arms needs to incorporate my English heritage and my partner’s Scottish heritage. We already have an existing Coat of Arms (see 'coa-existing.jpg' attached) which has some elements we like but the majority of elements will need to be redrawn / illustrated to a much high quality and modernised. Our core values are as follows… > Loyalty > Respect > Commitment > Integrity > Humour > Courage > Stewardship 2. REFERENCE TO COAT OF ARMS ELEMENTS See 'coa-example.png' attached. Also read Coat of Arms article on Wikipedia for more information by using the following link: https://en.wikipedia.org/wiki/Coat_of_arms 3. INITIAL REQUIREMENTS FOR THE NEW COAT OF ARMS 3.1. COLOUR PALETTE We’d like the primary colours to be purple, silver, black and white. We are open to seeing different shades of the purple and silver. For more information about the meaning of heraldic colours for a custom coat of arms, please use the following link: http://www.thetreemaker.com/design-coat-of-arms-symbol/meaning-of-colors.html 3.2. DEXTER & SINISTER Not applicable. 3.3. SLOGAN / BATTLE CRY Not applicable. 3.4. CREST & TORSE We are happy with the current style and design of our crest and torse (with exception to the colour) but the scale of these elements will need to be reduced as they seem slightly too big in comparison to the mantling and shield. 3.5. HELMET Again, the helmet is too big in comparison to the mantling and shield so will need to be reduced. Although we like the style of the current helmet, we don’t like the orientation. We’d prefer a helmet that is front facing (as opposed to side profile). See 'coa-helmet-example.png' attached. We’d also like the helmet to be as life-like as possible (as opposed to cartoon-like) with good contouring and definition. 3.6. CROWN / CORONET Not applicable. 3.7. MANTLING We like the current mantling and we don’t think this is too bad (with exception to making it purple, white and black outlines). However, we could make this slightly more modern, less busy and simplify it somewhat (see 'coa-mantling-example.jpg' attached). See also refer to other example on Google Images using the following link: https://www.google.co.uk/search?biw=1536&bih=683&tbm=isch&sa=1&ei=k3ZlW8e4NYqGgQbJiJCgCA&q=coat+of+arms+mantling&oq=coat+of+arms+mantling&gs_l=img.3..0j0i24k1.643768.646854.0.6474188.8.131.52.184.108.40.206.8220.127.116.11....0...1c.1.64.img..0.15.825...0i30k1j0i8i30k1j0i67k1j0i5i30k1.0.-knzw3ckVaE 3.8. SUPPORTERS Not applicable. 3.9. SHIELD - ESCUTCHEON (THE SHAPE OF THE SHIELD) We really don’t like the shape of the current shield, it is too square. We’d prefer something more modern, 3D-like and rounded with three points only (see 'coa-shield-example.jpg' attached). It would be good to see some different alternatives presented as this is a really important element. The sizing needs to be right in comparison to the helmet & crest. The sizing of these elements need to reflect scale differences as they would in real life. For example, the helmet is usually a quarter of the size of the shield in real life. The border of the shield needs to be silver with the shield face embossed (i.e. set inwards). 3.10. SHIELD - CHIEF (THE TOP SECTION ON THE SHIELD) We would like a white horizontal band running across the top of the inner shield taking up one fourth of the inner shield (see 'coa-chief-example.png' attached). On top of the white chief we would like three emblems running from left to right with equal padding, sizing and style (see 'coa-chief-example2.png' attached). The three emblems should be as follows (see 'coa-chief-example3.png' attached)… 3.10.1. AN ENGLISH ROSE To present my English heritage. 3.10.2. A STEEL SEA ANCHOR & ROPE To present my connection to the Royal Navy and the place my partner and I met (Portsmouth, Hampshire, UK). 3.10.3. A SCOTTISH THISTLE To present my partner’s Scottish heritage. ...The illustration of these emblems will need to be done to a much high standard and be more life-like (as opposed to cartoon-like) and not flat. 3.11. SHIELD - DIVISION (THE DIVIDING LINE BETWEEN THE CHIEF AND FIELD ON THE SHIELD) The division could be done as a subtle keyline or you could introduce a separating border to match the shield border. I am open to options on this element. 3.12. SHIELD - ORDINARIES (GEOMETRIC SHAPES ON THE SHIELD) Not applicable. 3.13. SHIELD - FIELD (THE BACKGROUND ON THE SHIELD) The shield background should be purple and if the shield is going to be 3D-like, I imagine there will be slightly different shades of purple depending on how you bevel the shield. 3.14. SHIELD - CHARGE (MAIN EMBLEM ON THE SHIELD) We would like only one charge positioned in the middle, a standing grey wolf with sharp teeth and big claws please. May need a subtle black outline if sitting on the purple background (see 'coa-animal-example.jpg' attached). Though we’d would prefer the paws poking out to the left. Like the helmet and the chief emblems, the charge emblem should be as live-like as possible (as opposed to cartoon-like) with good definition of features. 3.15. ORDER Not applicable. 3.16. COMPARTMENT Not applicable. 3.17. MOTTO Our family motto should be “Consequitur quodcunque petit” which translated from Latin means “Whatever the results demand” or “He/she gains whatever they seek”. The Latin motto should sit in a scroll banner not that dissimilar to the one we have currently (see 'coa-ribbon.png' attached) minus the overly weighted outline. A grey scroll banner would be better I think in this case. Font style used should be the same as what we currently have to make it look old-English.
The Taylor Coat of Arms needs to be produced for digital and print. Ideally, I’d like the output to be vector graphics that are scalable and/or ultra high definition so that the graphics can be used for large print collateral like 3 x 5 meter banners. Digital graphics will need to be delivered on a transparent layer so that the Coat of Arms can be used on different background colours. Designers who would like to take on this project need to be open to receiving direction. In return, I promise to be thorough with my feedback and I'll endeavour to respond to questions/feedback as soon as possible.
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It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their illustration or graphics.
Designers across the globe delivered design magic.
tonytaylorhq collaborated with designers to refine their ideas
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