ucdim got their new infographic by running a design contest:
Check out ucdim's Infographic contest…
Medical & Pharmaceutical
Story to tell in the infographic
I'd like the infographic to be fun, visually appealing and PRACTICAL at the same time. We need to teach patients and physicians how to replace egg in foods as a way to increase health. The information needs to flow in a way that is informative and gives a sense that the ready can incorporate these adjustments into their own lives. In the attachments, you’ll see a document called “Egg Replacement_Basic Organization”. This file shows how the information needs to be grouped, but not necessary how the FINAL DISPLAY of the infographic should be. You should feel free to create those groups separately on a page, as long as they ‘fit’ with your design ideas. For example, you may choose to have a single egg at the center of your design and somehow connect the groups to it. The first page in the document shows the general idea of the “groups”, and the second page shows which examples we’d like to specifically add. You’ll see other examples in the other infographics we’re sharing with you, but we won’t add everything to our infographic. (The third page shows an idea we had about listing the types of recipe for each of the replacement options according to a legend. It does not need to be done like that. We may have that information on the back side of our design if that is the case – more on that later) The 3 infographics we attached (Swansons egg replacement, PETA egg replacement, and PETA dairy replacement) are the ones we liked the most. The Swansons egg replacement and the PETA dairy replacement are the most visually appealing to us. The PETA egg replacement has some interesting information in it, but it’s not necessary the way we’d like our infographic to be (to much text and way too long). As you can imagine, we’d like this infographic to be AS VISUAL AS POSSIBLE (with the least amount of text). Below are our specific comments about each of the example infographics.
Data to include in the infographic
We have included the file Egg Replacement_Basic Organization for the content we want in the infographic. Additionally, the following graphics have been included as references so you can see what we like and don't like, with detailed explanations of what we are looking for. 1. SWANSONS EGG REPLACEMNT (Example_Egg Infographic_Swansons.jpg) We love this infographic and think it’s super cute and CLEVER, but it’s not functional. It does not tell us for which type of “function” (leavening vs. binding vs. moisture) or “recipe” (cookies, cakes, muffins, brownies, pancakes, waffles, breads) the egg can be best used for. This is critical for our audience. Not all replacements will work the same in different function and recipes. The other problem is that it only takes into consideration substitutions for when less than 3 eggs are necessary. It does not give us information on how to replace more than 3 eggs in recipes like custards and quiches, or replacing eggs in recipes where you’d eat the natural egg – like fried rice, omelets and scrambles. (Most people don’t notice or know that when they share this infographic, but we know better!) We don’t like that it “repeats” the “one egg” equivalency at the bottom of each replacement. That is not necessary, as we can say that each replacements equals to 1 egg somewhere in the infographic. 2. PETA EGG REPLACEMENT (Example_Egg Infographic_PETA.jpg and Example_Egg Infographic_PETA (Zommed In).pdf) I like how much more complete this infographic is, but it falls a little flat to us in its looks. It’s very dark as well. They do a good job dividing the functions into groups – i.e. leavening, binding, moisture, but they use too many words. 3. PETA DAIRY REPLACEMENT (Example_Egg+Dairy Infographic_PETA.jpg) This subject of this infographic is not completely related to the one we’d like to get done, but we like how it’s much more visually appealing than the previous one (though both have been published by PETA). The top part of the infographic actually talks about egg replacement in a much more fun way than the previous design. We love the arrows, the simple drawings, the light colors and the overall “light” feel of the infographic. The use of “tape” over cards was also creative (not that we need to have that in our infographic). You’ll notice that, even though they’re still separating the replacements into “leaving” vs. “binding”, now the idea is much more visual. And even though they’re still “writing” the measurements, it’s very visual, because it looks like most of us write our recipes. That was clever, and it looks nice. It’s not as complete as the previous infographic, but it gets the message across a lot easier. IMPORTANT NOTE: I imagine that you won’t know what “aquafaba” is, but if there’s something else you’re not sure, we’ll let you know. If you think your question can help others, please consider adding your question to the open forum. Aquafaba is the “liquid” that we find in every can of cooked “whole” beans. In the Swansons infographic, they represented the ground flax seed and the chia seed replacement as the whole seeds (even though the final mixture will look/feel like an egg). With aquafaba, the product is already liquid so we’re not sure how to represent that – maybe show the beans themselves. We’ll leave this to your creativity!! We don’t think that including “cans” will differentiate many of the options as we’ll have “canned” tomatoes, pumpkin, and beans, but you may feel comfortable with making the cans look different. Again, we’ll leave this to you to decide.
Elements to include in the infographic
ABOUT THE INFOGRAPHIC LEGEND: We mentioned that we could add information about what type of replacement works best for what type of food (e.g. cookies, cakes, breads, muffins, pancakes…). That is on page 3 of the “basic organization” file, but we’re not sure if the infographic will look too busy with that (our impression is that it will). We almost want to find a way to have a connected, but somehow independent graphic listing the types of foods that need eggs and for each one of them, we’ll list what types of replacement work best. That way, people will choose the replacement based on the recipe (but of course after selecting which “function” the egg will have in the recipe – binding, leavening and so forth). In this “second” graphic, we could have, for example, “cookies” – then with it we would list 2-5 suitable replacements. This information is NOT shown in the “basic organization” file we attached, but that can be provided soon.
Please send us a message if you are unable to see the attachments or need clarification. Cheers - Paul
US$1,599 Gold package
Every design category has flexible pricing for all budgets. Infographic starts at £469.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their infographic.
Designers across the globe delivered design magic.
ucdim collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
RODE dizajn created a very cool logo for a new arm of my business. Roko was very easy to work with. He listened to our requests, suggested great new ideas, and turned around changes quickly! I would definitely work with him again!
Along the way, they met lots of talented designers…
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