How Caryg started their landing page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We have an attorney website that provides an online process for uncontested divorce case processing in Texas. We need a great landing page that focuses on conversion. Our conversion process is to drive people to the first page of our sales funnel, http://www.texasdivorceonline.com/d…/test.html We need a simple, highly effective landing page. Our website design is not great, but our sales funnel is effective. Thus, a great landing page that visitors coming from Google ad can land on should increase our sign ups.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the landing page?
The page should be really warm and inviting. It should have some type of Texas "theme", e.g. not a snow covered mountain in the background for example. The image of a relaxed person, inviting, smiling, etc. The focus should be on a call to action and we will leave the wording for same to the designer. The call to action should/could be used multiple times in various forms, e.g. button, content link, variable buttons or similar icon, etc.
Elements to include in the landing page
Call to actions: "continue" "see if you qualify" "learn more"
Other phrases that might be used (feel free to change or amend at will): The following are just concepts: "Texas Divorce Online - where Texas come to divorce." "Texas Divorce Online - changing the way divorce gets done." "Start your divorce process online"