How dthompson M started their logo & business card journey
Who are you known as?
My Nite Out
What’s your company slogan?
When it's my nite out, it's mom and dad's too!
Tell us a bit about who you are and the people you reach
We are a weekend evening only child care facility intended to replace babysitters. We handle elementary school age children 5-12. Most of the entertainment is using technology, such as interactive floors, game show style competitions and "American Idol" type singing competitions.
Our goal is to create a finished brand that looks like it is a multiple store chain or a national franchise. The My Nite Out brand must accomplish the following critical factors in a creative and compelling way.
1.) High Trust.
2.) Extreme Professionalism.
3.) Very Smart, Very Clean.
Beyond that we must capture Mom and Dad! (Mom makes 83% of all household and family decisions). Beyond that, the brand must capture its guests. The Kids!! We must present a sophisticated brand that will appeal to the guest so they will want to return often.
The success goal for this identity in particular is to present a mark that when the guest sees the identity, the brand, and the environment that they are instantly attracted. Due to the age range of the guests we the branding must take a leadership stance that transcends age.
What industry do you think your business is most related to?
Other color requirements
Red, Yellow, Green, Blue
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The colors noted are the colors of the interior of the facility, colors are fairly bright. I have attached a file of one of our banners that shows the colors.
The kids are age 5-12. Cannot be too childish, must have cool factor that appeals to parents and kids. Would be cool to have something that portrays a fun side- like 2 silhouettes of adults high fiving on one side and 2 kid silhouettes high fiving going the other way. These are just thoughts... lets get creative!