It is a digital behavioural health platform for treating patients with heart disease and obesity. We will help patients get more active, change their habits and live a healthier life. We do this using the patient’s own data and an AI interface.
The word Nutu is from Latin and means “to nudge”, as in to nudge someone to make better choices about their health (e.g. increase their activity, improve their diet, decrease stress, etc.).
Nutu is part of the growing digital health industry. We take advantage of the capabilities provided by our smartphone and wearables to improve health. It would be nice if that digital or innovative component could be conveyed in the design.
We will be selling to doctors, but patients will be the end users, so it should be relevant to them as well.
I am open to either a Wordmark or a Symbol + name. As a wordmark I would prefer just the four-letter name “Nutu”.
There are three things that I would like to convey through the logo:
• Heart Health/Wellness
• The concept of changing behaviours or the nudge to live better.