I'm looking for an image that immediately associates earth friendliness and a sense of speed with hardwood flooring and quality. Visual creativity of the graphic is key. The business name text is secondary.
This is a new venture, and the logo and business card will be the jumping off point for an entire brand identify. I need brochures, letterhead/forms, truck graphics, signs, shirts, etc. Future 1:1 projects with the winner are very likely if you are interested in fleshing your ideas out.
The product is a high-end service that appeals to people attracted to green construction (premium residential, LEED architectural projects) and to people who can't afford the down time waiting for polyurethane to dry (retail, restaurants, function halls). We take great pride in doing beautiful, clean work. No layer of dust throughout your house; no moving to a hotel; no boarding your pets, and no living with a month of fumes.
IMPORTANT: Please read the Contest Discussion/feedback to all designers.
NOTES FOR ROUND TWO
Many apologies for my disappearing in the middle of round 1. Life happens.
I would like the business cards to include the basic contact information on the front, but I'd like to use the back to convey the most important features that differentiate my product from my competitors with commodity offerings. If you have branding experience, I'd welcome feedback regarding wording, clarity and more or less text in addition to layout and presentation. I'm going to need something similar for truck graphics soon, so there will likely be a 1:1 follow-up with the winner. Please ask questions!
Thanks and good luck!