We would like to initially work in black and white, and add color when we get close to choosing a final design. The colors we will likely add are a dark reddish-orange, and a dark grey.
Ideally, we would like the graphic of the logo to be separable from the text, as a symbol of our brand. (See http://www.zevendesign.com/how-to-d…n-a-logo/). This is not a requirement. But, it is the direction we are leaning.
Please include a registered trademark symbol in the design. All artwork must be original. No stock images or graphics.
There is also the possibility of more design work after this contest.
NOTE TO DESIGNERS - 8/25/16:
1. We would like a design that reproduces well in a single color. For stickers, patches, etc.
2. We would like to keep the overall design fairly simple, so it is easily recognizable and understood.
3. We are looking for a design that personifies the lifestyle of the outdoors adventurer.
4. We like the use of positive and negative space. We also like hidden things in the space, although this is not mandatory.
5. If you use a letter (Like "B") in the graphic, we would probably only want the letter "B." Not the "J," unless it were very well hidden.
6. If you include mountains, we would like to figure out a way to also include water. So it is not limited to just mountains.
7. It would be good if the logo portrayed motion and action in some way.
We have decided to work with this shape in the design. We would like this shape to be a single or double thin stroke around the design. You can let the words or mountains, etc. or other elements come out of the shape if you like. But, you don't have to. Overall though this is the shape we would like to work with.
NOTE ON WORDS - JUST BREAKAWAY
We would like to try the words - Just Breakaway - in two different locations (See images below):
A. The word - Just - on the top of the diamond, and the word - Breakaway - on the bottom of the diamond.
B. The words - Just Breakaway - across the diamond in the lower portion.
A NOTE ABOUT COLOR:
We would like to use dark relish-orange and black.
Orange - FF5B00
A NOTE ABOUT FONT:
We would like to use a sans serif font. We would like either a very simple font, or one that shows action and motion.