Our logo must somehow capture the essence of Africa. Most people come to Africa in the dry months and there is a lot of dust, orange skies at sunset, huge orange/red suns above the horizon, and mostly various shades of browns and greys. Africa is famous for its wild animals, from elephants to the various predators such as lions and leopards. Although the African people and cultures are an important part of Africa, we wouldn't want this emphasised in the logo as our safaris are mostly about the animals.
We would firstly like to see a mix of the earthy brown, grey and orange colours of Africa in the logo that evoke the dust and atmosphere of Africa.
Then any one of the following or combination of the following: an iconic African animal or animals (Elephant, Lion, Leopard), perhaps an iconic African tree like the acacia tree or the baobab, a safari vehicle, a group of people perhaps walking or looking through binoculars, one of Africa's birds (vulture, eagle, roller).
We like the idea of silhouettes. We would not like the logo to be made of photos. A logos that I like include http://www.suzieszterhas.com, http://www.andersonwildlifeproperties.co.za, http://www.africannaturetraining.co.za.
Logo that I don't like include: http://www.limpopotraining.co.za, http://www.tentco.co.za, http://www.sunsafaris.com.