Completed contest

AGAINST THE ODDS charity logo design!

AGAINST THE ODDS needed a new logo design and created a contest on 99designs.

A winner was selected from 98 designs submitted by 20 freelance designers.

98
entries
20
designers
1
winner

One of the designers who made it happen

Winner - ironmaiden™
"Ironmaiden" was a blast to work with. The designer was very creative and skilled. She works swiftly, efficiently, and diligently. I would definitely recommend her to anyone looking for high quality design.
- tony_fernandez

How AGAINST THE ODDS started their logo design journey

Company name

AGAINST THE ODDS

Overview

Against The Odds is a new charity aiming to assist young people from disadvantaged backgrounds - helping them reach their full potential.
*Breakfast Clubs for children aged between 5-12.
*Mentor Programs for 'at risk' teens.
*Performing Arts Programs for students in low socioeconomic areas and Juvenile Justice Centres across NSW.
*Humane Education Programs - breaking the Cycle of Violence through humane education programs, events and campaigns.
We are a young team of people - energetic, positive, flamboyant - with a bit of street cred.
We work with a large number of celebrities - including P!NK..
Although we operate under strict business/charity guidelines, our programs are attitudes-based - in that we try to get away from the 'authoritative' role, and help young people make informed choices for their future without forcing them to comply to a regimented approach. We believe that every person deserves a chance - and intend to aid young people at risk - and those that have already found themselves in Juvenile Justice.

We also promote humane values around the treatment of animals - they play a large role in our programs that promote empathy and respect for all living things - including people and the environment.

Tell us a bit about who you are and the people you reach

Target Audience is quite broad.
On one level, we need to appeal to young people - particularly the children and youths from disadvantaged backgrounds - youths that may have broken the law etc.
General public - corporate sponsors, celebrities, media, and schools.

Requirements

The sub-text options for under the logo include:
'Paving the way for a brighter future'..
'Helping young people reach their full potential'..
'Promoting kindness and respect'...
Designers can incorporate any of these quotes in the logo design - but we will also require options that contain the logo ONLY as well.

We need a logo that we can print on jumpers, hoodies, baseball caps, banners for events etc. Many of our big events will be linked to the performing arts - breakdancing, hip hop, singing etc..

We are appealing to a market that spans from children, to teens, to celebrities, to corporate sponsors. In saying that, the school aged children and teens are the main groups we are appealing to in terms of the logo - they will be the group that will most likely wear the logo on merchandise.

Logo:
Bold Statement.. FUN. positive. strong. determined.
Utilise the concept - AGAINST THE ODDS *there may be a symbolic element incorporated within the logo..
Format: Need logo created with black background, white background and transparent.
Colour preferences:
Bright Blues/White/Silver/Black
Navy/White/Silver/Black
Emerald Green/White/Silver/Light

Custom package

US$707

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