How Unique Design UK started their logo design journey
'CreditCardCraig' has grown from a networking 'fun' persona to being a marketing brand for my business. The original idea was to make myself and my service memorable. I called myself credit-card-craig and everyone asked me what i did, they asked for my sales pitch. Many people would say 'forgive me but I can never remember names and faces - so I had a caricature done of me in the style of Zorro. Now everyone knows who I am and what i do. What I need to do now is to take this to the next level - less tacky more professional but still memorable, still fun. What do you suggest?
Tell us a bit about who you are and the people you reach
The logo will be used on creditcardcraig business cards / stationery, web page etc. The key purpose for this 'brand' is for me to project myself as 'the' industry expert. I want to stand out from the crowd and I like the whole 'Zorro thing', it just makes sense to me to use a character with the attributes that you are seeking to offer / uphold.
See file attached, I'm looking for something less tacky, more professional but still memorable, still fun. What do you suggest?