InfaSignia was creative in their approach and responsive to change requests!
How BuildDirect started their logo design journey
BuildDirect is the world's largest online manufacturer-wholesaler of building materials. We sell flooring, roofing, siding, decking, landscape and kitchen & bath products at manufacturer-direct prices. Since our launch in 1999, satisfied customers in every state in the U.S. plus over 60 countries around the globe have helped us become one of the fastest growing building products companies in the world.
Tell us a bit about who you are and the people you reach
Budget-conscious customers in U.S. and Canada looking for a traditional style area rug to complement their living space. Demographic is roughly 35-55 with both traditional and modern decor tastes.
We require a name and logo design for our traditional style area rugs that are made in India and China.
The name must be trade-mark free and also not conflict with any industry-related companies after conducting a web search.
We currently carry a line of modern shag rugs that are under the “Yanchi” brand name. What we seek is a brand name that evokes quality and familiarity. http://www.AreaRugs.com and http://www.rugsusa.com carries many lines that have been in existence for decades and use a family name as their brand name so this would be a good reference for research.
The name should be easy to pronounce and not too long. We want customers to see the brand name and be comfortable with it; we want them to feel that it is a reputable name that has years of quality behind it.
The logo should have clean lines. We are looking for something classic and stylish. In needs to convey a sense of longstanding quality.