The brief was to design a funky, modern logo for a Tanzanian online safari booking portal. The contest faced many challenges and the general quality of entries was disappointing. The contest had to be reset twice as no viable designs were forthcoming in the qualifying rounds. We just weren't finding funky, modern or original concepts. Lots of done-before clichés were turning up. Then we went down some blind alleys considering wildlife motifs which were equally uninspiring. We knew that we needed to move away from the concept of branding a safari company - and more towards the need to produce an eye-catching online brand presence for an exciting, professional buy online "click and go" experience. I threw out teh old brief and totally rewrote it, with plenty of modern logo design examples. Finally, desperate, I started going through 99Design designers and stumbled across Scott's portfolio which just had everything I was looking for. Original, innovative, minimalist, modern and beautifully constructed typographic scripts for company names, instead of complex logos. I knew I'd found the creative energy I needed - and was more than delighted when Scott agreed to put something forward. His first design was 99% spot-on, capturing the brief in one shot more than the 105 designs received before him. Immediately captivated, I requested we explore orange instead of green - and Scott came straight back, not just with a colour change, but with a complete digital toolkit of "CHANZO" which opened up a whole new world of versatility for using the name differently in different contexts. We were all gob-smacked by Scott's originality and verve. He just gets it. Can't recommend him highly enough. We'll be heading straight to 1:1 with Scott for future work. More than delighted. We got our perfect logo with an overall branding feel that we can really run with and business cards that we can't wait to get printed and out there.
- liz xH
How Laird6 started their logo design journey
The Barn is finally open! We are excited to create this contest for the logo of our home in Cayucos, CA (a sleepy beach town on the Central Coast of CA). We are a family of fun and energetic people, with a true love for the natural beauty of the Central Coast and the ocean. Our family will be using this design on everything from stationary, to mugs, and jackets. Good Luck and Thanks!
Tell us a bit about who you are and the people you reach
2. 3 Elements Need to be included: (1) Wording- the name of the home, "The Barn" (2) A design of the front of the home- see attached image (3) An element of the ocean or a wave
3. Color- NO restrictions here, we are also open to black and white. We do require that the Barn stay white.
4. Size- Needs to be easily distinguishable in small formats. Will be used for embroidery on shirts, robes etc.