Financial Freedom Funding, Inc.
We are a newly formed financial services co. headquartered in Southern California. Our primary business will be home mortgage lending, initially in CA and then growing East. Our primary segment of business will be through our retail channel which will consist of branch offices, as well as a call center. We are going to utilize state of the systems (technology) to provide high quality service to our customers.
Our main target audience will be the end consumer, or borrower who is looking to purchase or refinance their home. In addition, we will have a wholesale division that will solicit loan brokers to send us the loans that they take applications on so that we can underwrite them, and then ultimate lend the money to their customer/borrower.
We are looking for a logo that will be used to represent our company to the public. In addition, we anticipate being able to use colors as well as design elements from the logo to ultimately develop a style for our web presence which would be accessed by both our retail as well as our wholesale audience.
We are very open to new and creative ideas on structuring the logo; however, here are a few things to think about:
1. We would like the logo to be relatively clean and uncluttered.
2. It should have a professional appearance, i.e. no cartoons, etc.
3. It should have a solid feel to it that depicts the strength of the organization and possibly incorporate our focus on service excellence.
4. Please keep in mind that it will be used on letter head as well as cards, so please consider whether elements of the design should be solid, or allow background colors to come through.
With "Freedom" as part of our name, utilization of the colors red, white and blue might be a easy default, however, please consider other combinations as well.
Please feel free to experiment with unique ideas. Also, please do not slightly alter logos used by other firms, or that you won with in other contests (this happened previously, hence the concern), and finally, please do not use stock images or clip art in the logo.
The files types we require are - .ai (CMYK), .jpg, and layered .psd (RGB)