How smart fitness started their logo design journey
potential names include - aspire fitness, inspire fitness, motion and core fitness. We are still working on final name
Logo design for new fitness concept. We are a fitness studio which integrates cycling, pilates and innovative core conditioning programs.
The studio will be a hip, fun studio targeted to mid 20s to late 40s. Hip brand that will produce a cult like following in the fitness space.
It will be attracting fitness enthusiasts that are looking for a targeted workout and don't want a boring workout on a treadmill with weight training after...We believe this is the next new trend in the fitness industry and we want to be the first movers.
Tell us a bit about who you are and the people you reach
Target audience anyone looking to change their lifestyle and change their body through exercise and nutrition. Fitness enthusiasts who are looking for a more targeted workout than a regular workout. It will be geared towards enthusiasts that love a good cardio workout – cycling and then looking to participate in core strengthening through pilates or group fitness cores classes.
Think hip, modern and fun. Energy should radiate from the brand.
Target age – mid 20s to late 40s
Potential cities – NY, LA, Chicago, San Fran, Miami
This is a hip new concept which will be a leader in the fitness space. We are looking for a logo that can integrate the three offerings – mind, body and strength. other words that come to mind are transform, tone. Brand represents core training and not weighlifitng (please no use of weights in logo) This is meant to be a logo for a lifestyle brand. We need the logo to be catchy yet speaks to the targeted offering. Also we want the logo to be simple and not too cluttered. We feel this customer responds to a hip, confident attitude and values authenticity and originality. We expect this brand to represent us on sports related clothing and can relate to the targeted customer. Use of words should be limited to 1-3 words but nothing more, but would rather no words. Use of color is okay as well but again not more than 3 colors. We are looking for something which can create brand association upon first glance and maintains simplicity.
Brand should clearly indicate that this is a fitness studio providing cycling, pilates and core conditioning programming. We want Aspire to stand out with a logo that can be catchy and worn on exercise clothes (think lululemon).
The files we will require are:
Adobe Acrobat Document (*.pdf)
Adobe Illustrator Artwork (*.ai)
Adobe Photoshop Image (*.psd)
Bitmap Image (*.bmp)
GIF Image (*.gif)
JPEG Image (*.jpg,*.jpeg)
Please do not use any stock images or clip art in the logo