desmondmactavish needed a new logo design and created a contest on 99designs.
A winner was selected from 383 designs submitted by 108 freelance designers.
National beverage company re-branding of logo.
The drinks we are promoting are NOT hot. There should NOT be indication of steam rising from a cup. We are NOT promoting coffee or tea.
The brand is DrinkFit as one word. It must not be separated into two words. The D and F can be capitalized. Drink and Fit can be in different colors.
More emphasis should be put on the design of the words and less emphasis on the cup. In fact, the cup is not a necessity. It could be omitted entirely or replaced by another visual element.
Example attached is direction we are looking for. Very simple and clean....
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