We want to take the logo we are using and upgrade and simplify - see attached file. We do not want the tag line included "Wold Class Festivals".
We want to possibly stack the words "Star" and "Events" and place a 3-D star next to or within the design. Think Apple or McDonalds.
The 2 words and the star icon are the only elements needed. Please feel free to artistically design the elements and position them as you see fit. Originally we requested to stack the words... but feel that the designers know how to position best.
NOTE: Please look at the attached apple logo. The shading, light source, and edges are exactly what we need with the Star in our logo.
Please look at the attachments!
Straight - clean lines. Bold (fatter) fonts. I think adding some dimension might help. Think North Face or Fatter. Simple / Neat / Bold. Diet Coke Logo / Facebook logo
For the Star image - Think 'Sheriff badge' without the balls on the end. We do not want a fat, rounded star... it needs to be strong!
Check out our 'Festival Expert' logo to get an idea of an image we love.
I would like the logo to have the ability to vary in color... like Apple does.
Our brand is launching nationally at the end of 2011 and the image we use needs to stand out... be unique... easy to read... and easily recognizable.
Please ask for further direction - if needed. We encourage creativity and really want you to use your skills to create something that you are proud to add to your portfolio.
Wishing you the best of luck! We will provide daily feedback - so check in often to stay on top of the direction this design challenge takes.
PS - In the attached pieces... please pay close attention to the detail on the "apple jpeg" ... it is the most important piece of the logo.
PPS - Also, make sure the font you use (lower or upper case) is clean, bold, and not ornamental.