We are looking for something UNIQUE, MODERN and BOLD that will allow us to stand out in the crowd. Please look at a few of the competitor logo's listed in the attachments.
Emphasis on Innovation, leading the market, GLOBAL, SAFETY and CARE!
Please think about the colour pallet, we would like to stand out among our peers and looking for a striking highlight colour that we can use on our call to actions, however, the prominent color should be BLUE.
We are looking for a set of logos that will allow us to add a region for our international sites such as Highway Care, Highway Care International, Highway Care Australia and Highway Care USA.
The current logo's we use are outdated and do not stand out among our peers and we would like the new design to be bold and industry specific.
We would like the option to eventually reduce the brand from Highway Care to HC. this will enable us to expand into product areas away from the highways, e.g. HC | Security. If you can look to make a feature of the H and the C in the design of Highway Care, this will enable us to progress our brand moving forwards.
The logo will be used on light and dark backgrounds.
Vehicle Mounted Safety
Highway Care, formed in 1976 by Chairman John Talbot, started out as specialists in motorway and trunk road weed control and mobile traffic management. In 1990 the Company expanded into supplying specialist road safety products and services for use on motorways, high speed trunk roads and lower speed municipal roads. Highway Care offers high quality products and professional service to its customers that include Government Agencies and its affiliates, becoming one of the leading UK suppliers of specialist road safety products within the road safety industry.
Through the relationship with strategic partners and understanding the requirements of the road safety market, Highway Care is committed to developing and introducing a range of innovative safety products designed to increase safety and reduce costs. All products offered are of the highest quality and meet all appropriate testing and approval standards (UK and International) as required.
In 2000 Highway Care developed BarrierGuard 800 steel barrier as a portable vehicle restraint system. BarrierGuard 800 has proven to offer significant benefits compared with Temporary Vertical Concrete Barrier (TVCB) that has mainly been used on the highway to protect road workers. BarrierGuard 800 offers the market a high containment steel safety barrier that can be rapidly deployed. Highway Care now exports and distributes BarrierGuard 800 to several countries worldwide, and continues to expand into new territories.
We currently have 3 separate websites: