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How World Internet Corp started their logo design journey
World Traffic Summit
We are the world's biggest internet business event, and we're launching a new event that focus on one thing only - TRAFFIC.
For 3 days the world's best internet marketers will reveal the latest and greatest methods for getting traffic to your website
Tell us a bit about who you are and the people you reach
Our audience is between 28 years and 55 years. They are mums and dads who have internet businesses, as well as entrepreneurs who are looking for that extra edge.
Our current logo (World Internet Summit) is well established extends across all our products e.g. World Internet Office, World Internet Builder, etc - but for these, the only change to the logo has been to the wording, not the design.
FIRSTLY) This new event and logo however needs to extend that brand further.
So it needs to have a fresh edge, but it also needs to be plainly obvious that the new logo is an off-shoot of the World Internet Summit logo.
SECONDLY) This logo needs to double as a very simple header graphic as it will feature on our website. So any little touches to make it double as a header graphic are welcomed.