How Dan Sutherin started their logo design journey
"a member of GENERATIONS INSURANCE GROUP"
We are a group of independently owned independent insurance agents working under the umbrella of Generations Insurance Group. We intend to solicit other agencies throughout the midwest to become members and will prefer member agencies that are multi generational. We intend to develop appeal with traditional families and closely held businesses (again preferably those that are second or more generation in business age). Members may retain their own historic logo with the tag line above. We hope to find a design that stresses the trust and continuity of multigenerational relationships and ideally one that can partner with another logo. We want to be a valuable part of their family or business, not just a low ball price hack that never evaluates or cares about the customers individual risk exposure.
Tell us a bit about who you are and the people you reach
Closely held business owners in second generation or longer.
By combining agencies we bring significant market power to the table permitting us to have much broader solutions to provide for customer needs.
We seek a visual statement that conveys traditional american relationships. Our forte in business is retaining those relationships on a personal basis, not by delegation to less knowledgable staff. Our high tech capacity is in the back room, we are in the front with our customer providing advice, direction, and sharing knowledge. Something creative and positive. Color is fine. We are insurance people, we are artistically challenged, please help us bring our bond with customers and their families to life in a logo.