Brand new horse (equine)veterinary practice

Durham Equine Practice

I am a vet in the UK specilaising in horses and I now wish to provide a fully mobile service for all of my clients. The logo is to be designed for marketing my business and to help me build the brand of Durham Equine Practice. The winning logo will appear on vehicles, letterheads, the website, clothing and flyers/posters/business cards

This is a varied audience, but the common theme is that they are all horse owners who require a veterinary surgeon. I therefore would like to have a broad appeal, but also need the logo to appear professional as I will be offering a professional service.

People of all ages, sex and financial backgrounds will be using this practice

Simplicity is the key.

The logo needs to focus on the name Durham Equine Practice. I want it to be contemporary, classy, cutting edge and stylish. I therefore do not want cartoons or anything too old fashioned.

The colours I have in mind are blues- something like teal, duck egg blue, navy blue or royal blue. But I'm open to most ideas except pink, yellow,orange or purple.

I am open to the idea of using a modern equine image as part of the logo. Something like a line drawing of a horse head or horse galloping. I'm not keen on a horse shoe image

The type face should be clear, simple and bold.

I quite like the idea of facebook logo where the typeface is white on a background of blue.

A logo I do like is found at lochlevenequine.co.uk- i like this logo as it is simple and stylish.
Another example I like is at equitait.com

I require the logo in a format so that it can be used on my website, stationary, vehicles and clothing.

Please do not use any stock images or clip art in the logo.